Paramount Plus Integrates Showtime Into Single App, Promo Prices Bundle at $7.99
Paramount takes its SVOD bundling strategy a step further with Showtime integration
Paramount, which already started bundle-pricing its two big SVOD services last year, is taking the strategy to the next level.
The conglomerate is now offering a bundled version of Paramount Plus that includes Showtime integrated into a single app. And through Oct. 2,
Paramount is promotionally pricing the bundle at $7.99 a month for the partially ad-supported Essentials tier
After Oct. 2, the bundles shoot up to $11.99 and $14.99, respectively.
This singular user experience streamlines sign-up and enhances discovery, and this lower price will allow more households to enjoy this exceptional combined entertainment offering
said Tom Ryan, president and CEO of Paramount Global Streaming.
Paramount touted 64 million direct-to-consumer customers at the end of the second quarter